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Keep the Volume Turned Up: Key Insights from the IPA Sustainability Event

 

I spent a morning immersed in some of the most energising, honest and future‑focused conversations. I wrote my reflections as a LinkedIn article and it was picked up and published by the Institute of Practitioners in Advertising (IPA)  on their official blog. Titled “Keep the Volume Turned Up”, the event was aptly named for those present: recognisable faces from industry associations and campaigners for change. 

 

 

 

Hosted by the IPA with forward and closing remarks by Tom Firth, Founder & CEO of M&C Saatchi and Chair of the IPA Sustainability Action Group. Tom encouraged all to sign up to the IPA’s Agent of Change and, alongside the political turbulence of 2025, also gave some positive thoughts about growth in renewables, incredible tech innovations and consumerism gliding into a pre‑loved bubble.


 

One of Tom’s key takeaways was that collaboration is the way forward. I agree, but what stood out further for me was risk. Every panelist discussed risk in some form, tied to their case study or experience.

 

Key takeaways

 

  • Training & education must be forefront for any size organisation
  • Collaboration is imperative to create action, not just discussion
  • Risk is the common denominator across climate and business challenges
  • Dull, climate‑centric preaching won’t gain momentum

 

For full details of the session highlights 👉 Read the full article on the IPA website.

 

 

“What I took away from this morning was real people, doing real work, with real successes. This wasn’t a ESG reporting, accountability‑bashing or finger‑pointing sustainable business lecture. It was relatable and understandable creative ways that our industry has the ability to make change, it’s been a long time coming for me to see such great action happening.” 

 

- Carly Stone

 

 

 

Learn more about IPA.

 

 

 

Connect with Carly at hello@planetpositiveproduction.com for interviews, workshops, or support with shoots and sustainability projects.